Toyota Launches Fully Redesigned bB: A Car-shaped Music Player

Toyota Launches Fully Redesigned bB A Car-shaped Music Player
Toyota announced today that it has begun nationwide sales in Japan of the completely redesigned bB passenger vehicle through "Netz" dealers.

The first-generation bB, launched in 2000, was developed as an individualistic, compact hatchback-a completely new genre.

Its sense of presence, apparent at a single glance, and its spacious, comfortable interior suitable for a diverse range of uses proved popular among younger customers.

The new bB retains the strengths of the previous bB and strives to embody the lifestyle of people who want to be surrounded by music everywhere they go, adopting the development theme of "A Car-shaped Music Player" to satisfy the preferences of the younger generation.

With an emphasis on "sound", "illumination", and "relaxation", the new bB seeks to create an interior space in which one can be completely immersed in music.

To achieve this, the bB incorporates an audio system that uses the latest in acoustic technology and features interior lighting that flashes in rhythm to the music, while newly developed front seats help create a sense of privacy.