10th European International Conference on Design Management

The DMI 10th European International Conference on Design Management "Meeting the Challenges of Design Leadership" will be held 29 - 31 March 2006 in Amsterdam, The Netherlands.

Leading management visionaries and practitioners including Stefano Marzano, CEO & Chief Creative Director, Philips Design, Christoph Boninger, President of Design Affairs Europe, and Tim Selders, Director & Co-Founder, PARK Advanced Design Management, will examine how successful organisations are leading with design in today's changing business climate and will present frameworks for creating effective design leadership.

"The conference is designed to explore the rapidly expanding role of design management today, as "Design" is recognized more and more as an important business leadership competency', stated Thomas Lockwood, PhD, President of the DMI.

In the keynote presentation Stefano Marzano will discuss how Philips Design is redefining its definition of design and design leadership and how these changes are affecting its efforts to innovate not only in traditional markets but also in new developing markets as well.

Raymond Turner FCSD, Principal, Raymond Turner Associates-Design Leadership Consultants, will explain how design leadership and design management must be viewed as commercial imperatives that create differentiation, sustain comp