
For almost a century, TAG Heuer's authentic link to the world of motor sports has fueled its unique creative drive, producing some of the most innovative timepieces in watchmaking history.
When it comes to authentic connections between the Avant-Garde of luxury Swiss watchmaking and the demanding, high-prestige world of professional motor sports, TAG Heuer rules the road!
Ever since its foundation in 1860 and invention of the oscillating pinion in 1882, the brand has confirmed its unique position as car racing's leading timekeeper while creating the world's most coveted and prestigious sports chronographs.
TAG Heuer has long been the watchmaker of choice among legendary drivers like Fangio, Siffert and Senna, and among passionate motor racing fans from the world over.
This season is no exception, with a number of new models directly inspired by the elite corps of motor racing.
TAG Heuer SLR for Mercedes-Benz, Carrera Tachymeter Racing and Monaco Vintage Limited Edition.
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