BC Fashion Week Introduces Project SNO

BC Fashion Week Introduces Project SNO
BC Fashion Week is pleased to announce the ongoing production and upcoming release of two projects aimed at promoting the innovations and trends in sport and outerwear in Western Canada.

"Project SNO" and "Project SUN" are multi-media windows into the new dimension of lifestyle fashion originating from the most innovative street, snow, yoga and surf brands.

The hottest brands are showing up in both the sports as well as on the street, or slopes, making their own style statement.

"One of the biggest characteristics of the West Coast is lifestyle. Some of the very important and well-known designers in Western Canada are on the lips of consumers all over the world," said Vladimir Markovich, Executive Creative Director BC Fashion Week.

"The west coast is the mother land for some of the most established and world renowned designers in sport and recreation wear.

Vancouver has a number of designers and firms that bring the international spotlight on innovations in active wear fashions.

Local designers are producing lines for the fashion conscious consumer - those who follow runway trends and incorporates them in active outdoor wear,"

"The last number of years have seen a lot of changes in design of outdoor wear.