The Changing Nature of Innovation and Design

The Changing Nature of Innovation and Design is a discussion with Larry Keeley, co-founder and president of Doblin; Craig Sampson, founder of IDEO Chicago and director of IDEO's healthcare practice; Denis Weil, senior director of innovation planning at McDonald's Corporation;

Patrick Whitney, Steelcase/Robert C. Pew Professor and director of the Institute of Design.

This program will comprise short presentations by the panelists, a discussion session including the audience, and a reception for all.

Topics will include reliable methods of innovation, linking user value and economic value, innovation and design of services, barriers to innovation inside companies, "D-schools" and why a new type of education is needed now.