FILA + NYCOLLECTIVE Project

FILA NYCOLLECTIVE Project
The FILA + NYCOLLECTIVE PROJECT is an inspired partnership between Fila and New York Collective for the Arts.

Providing a platform for artists to showcase their creative works, the endeavor is strengthened by Fila's commitment to l'arte nello sport, as well as NYCOLLECTIVE'S artistic talent and dedication to fostering new art.

The first phase of the project, titled ARTISTS PLAY TOO, is a limited edition t-shirt series, designed by an exclusive group of emerging artists in collaboration with NYCOLLECTIVE.

This collection bridges the artist's personal reflection of the union of art and sport, with Fila's vision of l'arte nello sport, a presentation of the beauty of performance and the personal fulfillment of participation.

The limited edition t-shirts will be dropped exclusively at US Fila retail stores on a bi-weekly basis starting in April 2006.