fuse Unveils Technically Superior Outdoor Design for New Street-Front Studio

fuse Unveils Technically Superior Outdoor Design for New Street-Front Studio
fuse, the nation's only viewer-driven, all music network, today unveiled designs for a dynamic, new facade for its television production studio at 11 Penn Plaza in Manhattan.

The concept breaks down the wall between the studio and the street, with a host of structural and interactive elements that will facilitate rich interaction among musical performers, the public and the network's tech-savvy young viewers.

"fuse is the first television brand built on convergence from the ground up, where viewer input from the web, cell phones and other wireless devices is a central driver of our on-air content," said Andrea Greenberg, President of Rainbow Media Ventures.

"Our new facade is a giant, high-tech canvas upon which we project the interactive vitality and passion of fuse and its viewers," Greenberg continued.

"The superstructure of light emitting diode (LED) screens will boldly showcase our logo and everything from live performances to viewer text messages at one of the most highly-trafficked corners in New York City.

The structural enhancements to the building itself will break down the wall between our ground-floor studio and the street, making it possible for fans and passersby to witness live performances and personally interact with the biggest names in popular music and entertainment from just a few feet away."