PUMA Charity Collection

PUMA Charity Collection
An exceptional and colourful fashion collection has been created for the CHARITY TRAM and PUMA Concept Stores, as part of the joint cooperation between PUMA and United for Africa.

A customertransparent amount from each collection item will be donated to United for Africa.

The collection's unique appearance with specially developed graphics and the colours of almost all football teams are a real eye-catcher.

The PUMA / United for Africa Collection will be launched in the CHARITY TRAM in Berlin and marketed throughout the rest of the campaign with the catchy slogan "GET IT ON".

All football and limited edition fans can put together their very own outfits. T-shirts in the colours of the eight top teams are complemented by the GRAPHIC MENU - in which fans can chose from a selection of motifs of German cities and also lifestyle graphics related to football.

In addition, fans can also be creative using the original team fonts.

PUMA Concept Stores will supply special heat presses, great for fans and others who want to design their very own T-shirt styles.