Paiva Women's Athletic Fashion Boutique Makes National Debut

Paiva Womens Athletic Fashion Boutique Makes National Debut
Finish Line, one of the nation's leading athletic specialty retailers, today announced that it will debut the nation's first Paiva store in Austin, Texas at Barton Creek Square on Friday, April 14th.

Additional openings this spring include Natick Mall near Boston, Westfield Annapolis in Maryland, Mall of America in Minnesota and Bellevue Square in Seattle.

"Paiva stores are designed specifically for the active woman," says Alan Cohen, CEO and Chairman of Paiva's parent company The Finish Line, Inc.

"These stores have a unique atmosphere that provides style, vitality, inspiration and product offerings showcasing the best athletic brands and premium design collections."

The inspiration of the store focuses around light and energy, and Paiva encompasses both of these elements.

Paiva means sun diety or "of the light" - and light is a source of strength and energy for women, as is fitness a source of energy and strength for active women.

The concept embodies the idea of "Energy from Within" - women who shop in the store will discover energy within themselves and within the store.