WESC Opened Concept Store in NYC

WESC Opened Concept Store in NYC
WESC celebrated the launch of the WESC New York concept store at 282 Lafayette Streett.

The evening began with an exclusive store reception, then moved to Home where Weactivists Stretch Armstrong and Steve Aoki spun to a crowd of over 500 people, including Jason Lee, Mike Myers, and many more.

Why New York? CEO/Co-Founder Greger Hagelin says "New York is New York. It is one of the cultural epicenters of the world when it comes to street wear, music and street art/culture."

The creation of a New York store was part of the Superlative Conspiracy from the outset and began development in January 2005.

More than an ordinary store, WESC integrated our philosophy, mentality and personality into the design.

In order to accomplish this goal, we searched out the right designer; someone with street credibility and a shared vision.

Our choice was Steve Lewis and Chris Sheffield from SLDesign.

The fundamental of SLDesign's approach is creating unique and innovative environments that work. With twenty years' experience designing and operating nightclubs, partner Steve Lewis' success stories include some of New York's most memorable: Limelight, Tunnel, Spa and Plaid, just to name a few.