Aquent & AMA Compensation Survey of Marketing Professionals 2006

Aquent AMA Compensation Survey of Marketing Professionals 2006
Aquent, in partnership with the American Marketing Association (AMA) and with support from B2B magazine, today announced the launch of their Compensation Survey of Marketing Professionals 2006.

The largest and most inclusive free survey of its kind, the results draw upon data sampled from over 225,000 marketing and creative professionals.

This ambitious survey moved beyond examining salary trends to examining the environment that impacts marketing professionals today: skills in demand, professional development, hiring practices, organizational structures, marketing processes, and ethics.

Findings from these modules will be released in the coming months.

However, results of the permanent marketers' portion of the survey, as well as a real-time salary calculator, are available today.

Besides salary and compensation data, the survey uncovered a noteworthy new trend, which can be attributed to today's changing market climate that finds companies placing more emphasis on strategic marketing within their organizations.

This has fueled a need for more top-level marketers.

Consequently, with more positions available than there are top-tier candidates, a significant rise in status of mid-level marketers has become evident, presenting new opportunities for those at the entry level as well.