Ultrabland Cuts & Designs Quirky Promo Package for Show Us Your Character

Ultrabland Cuts Designs Quirky Promo Package for Show Us Your Character
Ultrabland, the flatiron-based editorial, design, and music boutique with a stellar reputation for crafting high-end promos that support a network's brand while providing a fresh creative perspective, recently turned its storytelling skills to a new image campaign for USA Network.

The promos showcase the quirky talents and hobbies of an off-beat collection of individuals, including a man who publishes a magazine based on random scraps of paper he finds in people's trash, a woman with the ability to balance virtually any object on her chin, two men who race riding lawnmowers, and a Latino Elvis impersonator.

USA Network's vice president of brand creative Lorenzo DeGuttadauro and creative director Christina Hedrick provided creative direction for and oversaw the "Show Us Your Character" campaign, which was directed by Chelsea Pictures' Larry Frey and shot by DP David Morrison.

Its concept is an extension of the network's 2005 "Characters Welcome" re-branding campaign, which features Emmy Award-winner Tony Shalhoub of Monk and the clairvoyant child from the hit series, The 4400.