ATTIK, Umlaut and Spy Post Bring Stills To Life In Compelling Campaign For Scion

ATTIK Umlaut and Spy Post Bring Stills To Life In Compelling Campaign For Scion
For a striking new Scion campaign San Francisco-based companies Spy Post and Umlaut brought hundreds of digital stills to life using innovative post-production techniques.

Created by ad agency ATTIK and directed by Simon Needham, the company's Co-Founder and Group Creative Director, the four :30 "Street Art Films" highlight the Scion xA, xB and tC models in vibrant and visually arresting ways.

The four spots were created mainly from a series of digital stills of the Scion vehicles in various locations taken by photographer Kevin Necessary under Needham's direction.

In post, the stills were treated to create a dimensional effect reminiscent of a stereogram - essentially making the 2D images appear 3D.

The resulting footage looks like live-action when in actuality it is a combination of numerous digital stills and live-action shots that have been composited together, separated into layers, and then treated with a 3D move.

"With this set of spots, we wanted to continue to differentiate Scion from other automotive brands by using an innovative production approach," Needham said.

"Each features a stop-motion look that was enhanced through post to creatively alter visual perspectives... and each represents a great team effort all the way through."