Gross-out Humor Promotes Live E3 Coverage on G4

Gross-out Humor Promotes Live E3 Coverage on G4
What better way to promote G4's live coverage of E3 - where gamers see the latest and greatest in games and next-gen games technology - than with an organic-looking hand-drawn animation promo campaign?

Los Angeles ad agency 72andSunny - which created last year's "Believe It Or Not" music video spoof for G4's live coverage of E3 - is at it again this year, this time using hand-made looking animation and gross-out humor to promote the network's live coverage of the event, which takes place this May 9-12th in Los Angeles.