Planet Propaganda Hired by Schutt Sports as Branding Partner

Planet Propaganda Hired by Schutt Sports as Branding Partner
Planet Propaganda was selected by Schutt Sports for brand development, identity, catalog and packaging redesign, web strategy, and advertising creation.

Based in Illinois, Schutt is the world's largest manufacturer of football helmets and faceguards.

The company also produces protective gear and equipment for basketball, softball and baseball, is the Official Base Supplier of Major League Baseball, and offers a full line of collectible helmets and bases.

"Planet is revamping our company's image to more accurately represent our size, our contribution to team sports, and our recognition among the coaches, athletes and parents who rely on our products," says Dave Rossi, Schutt's vice president of marketing.

"Beyond their creative, strategic approach, Planet's passionate understanding of the sporting goods industry has helped us better express the pride we take in contributing to the players' protection."

"From Olympic softball to college football teams to youth basketball leagues, Schutt is clearly the category leader," adds Wade Breaux, brand manager at Planet.

"For decades, their gear has been worn by Heisman Trophy winners, National Championship teams and many of college football's most storied football programs.

We're looking forward to helping elevate their brand to reflect the leaders they are."