Impossible Pictures Creates Ambitious Chrome Effects in New Ford Spot

Impossible Pictures Creates Ambitious Chrome Effects in New Ford Spot
In a new spot for the Ford F-150, creative digital studio !mpossible Pictures created arresting visual effects, which transform the truck into a Chrome-laden machine.

Working closely with Director Jeff Smith of Oasis Films and ad agency JWT, !mpossible acted as the visual effects supervision and postproduction arm on "Chrome Encounters."

The spot opens on a quiet road in a quaint small town on a warm and sunny day.

A man, wearing sunglasses and enjoying the fresh air in his Ford F-150, stops at a crosswalk as a boy walks his bike across.

They exchange a pleasant greeting before dark clouds suddenly loom over them and a bright pillar of light shines down from the sky.

Looking up in astonishment, they are blinded by the growing intensity the light.

Gleaming layers of chrome appear with the beam of light transforming the man's sunglasses, the truck's wheels, stepbars and grille and the young kid's bike.

The man gets out of his car to admire the changes to his Ford F-150, now a spectacular Chrome Edition, while the boy excitedly declares "Far out!"

"We developed this concept to emphasize the incredible deal offered by Ford on the F-150 Chrome Edition with the notion that this no-charge chrome upgrade had literally and figuratively fallen out of the sky," says JWT Producer Ken Mead.