Thursdays Are Impossible on Discovery Channel

Thursdays Are Impossible on Discovery Channel
Thursday nights will never be the same after watching an imaginative Discovery Channel promo campaign created by !mpossible Pictures.

Charged with "branding the night," the award-winning creative digital studio has designed and produced a series of 12 high-concept animated promos and banners, including the recent Discovery Channel "Atmosfearic Thursdays" and "Conspiracy Thursdays."

The campaign marks a successful ongoing collaboration between !mpossible Pictures and Discovery Communication's flagship channel, the Discovery Channel.

Over the past six months, the studio has been responsible for turnkey creative, design, 3D, and Discreet Flame/Smoke compositing services.

"We were very impressed with the guys at !mpossible Pictures," says Patricia Tong, Discovery Channel Producer.

"Their work blew us away every time! They were an absolute pleasure to work with and were very accommodating of our tight deadlines."

"We were presented with the challenge of branding these Thursday nights to drive viewers to the network," explains Joel Pilger, !mpossible Pictures' President.

"As we got further into the project and began delivering outstanding design and animation, Discovery called on our team to do even more.

The result was they trusted us for complete turnkey solutions from the creative concepting and naming of