ZONA Design Puts the Soul in 2006 ALMA Awards Identity and Branding

ZONA Design Puts the Soul in 2006 ALMA Awards Identity and Branding
For the ALMA Awards, one of the most highly anticipated entertainment events of 2006, which this year is hosted by Desperate Housewives' Eva Longoria, ZONA Design, a Latina owned design agency, and a 2005 Hispanic Trends Top 100 Entrepreneur, created the identity and branding packages.

Sponsored by the National Council of La Raza (NCLR), the nation's largest Latino civil rights and advocacy group, the American Latino Media Arts (ALMA) Awards, celebrate the contributions to American pop culture made by American Latinos in music, television, film and will be broadcast on ABC-TV, June 5th.

As image makers, clients look to the ZONA Design team to create integrated visual messages, identities that translate to any message platform.

The synergy that they were able to exercise for the 2006 ALMA Awards branding campaign is a perfect example of what it is they do.

"The ALMA Awards had been off the air since 2002 and we knew we wanted to re-launch the show in 2006.

ABC Networks was on board, Eva had agreed to host and co-produce, and we knew we had to come back strong.

We needed an innovative identity and branding system that would capture the look and feel of our event to show potential corporate advertisers.

We sought out ZONA Design which created a fresh and exciting identity, a sales and marketing kit, two films