Top 20 Mistakes Marketers Make When Rebranding - And How to Avoid Them

ReBrand, the only source for case studies and programs focused on effective rebrands, has announced the Top 20 Mistakes Marketers Make When Rebranding - And How to Avoid Them:

1. Clinging to history.
Rebranding well means staying relevant. Assumptions made when the brand was established may no longer hold true. Analyze changes in target markets when exploring opportunities for brand expansion, repositioning and revitalization.

2. Thinking the brand is the logo, stationery or corporate colors.
Brands encompass everything from customer perception and experience to quality, look and feel, customer care, retail and web environments, the tone and voice of communications, and more.

3. Navigating without a plan.
Effective rebrands rely on a creative brief to keep everyone focused as the project progresses. Include sections for a situation analysis, objectives, target markets, budget and resources, timeframe, point person, known parameters, approval structure, stakeholders and metrics for assessing results.

4. Refusing to hire a branding consultant without industry experience.
It's ok to consider an agency that hasn't worked in your specific industry before. Sometimes it's ideal - especially if you're serious about a turnaround.

For the full list, visit the following link.