Design Management at MIP-Politecnico di Milano

Design Management at MIP-Politecnico di Milano
Design is increasingly becoming a major competitive weapon in today's competition.

An increasing number of firms in fact have recognized the importance of design and design driven innovation as a mean to achieve a sustainable competitive advantage.

Firms are also recognizing that in today's business dynamics, where innovation has become the basic rule of competition, the core capability of managers is their attitude to activate and master the processes of innovation.

Strategic thinking, vision creation, generation and management of innovation in highly uncertain environments, integration of networks of internal and external resources, teamwork, creativity, and leadership, are the core skills of tomorrow's top managers.

In this context, design culture is deemed to make a strong contribution in shaping these skills.

An approach to design that is abductive, interactive and intrinsically oriented to change and to envision new possibilities may indeed provide the fundamental basis for the competence of managers in strategy making and management of innovation.

The strategic relevance of design, its emergence as a core tool for managers, and the setting of management as a core tool for designers, are all factors that are placing design management high in the agenda of management education and business schools.