Hornet Brings Back the Pink Panther for a Sweet'n Low Summer Sequel

Hornet Brings Back the Pink Panther for a Sweetn Low Summer Sequel
Hornet directors JJ&Maithy teamed up once again with Pedone and Partners to bring the Pink Panther back as the face of Sweet'N Low's "Think Pink" campaign.

The new :30 spot, "Switch Up," debuted on Tuesday, June 13th and stars the Pink Panther as he slinks around the city on a nighttime Sweet'N Low switching spree: To the tune of Henry Mancini's famous theme song, he replaces everything from animals to hairpieces with pink packets of Sweet'N Low.

The spot opens as the Panther creeps across a street to swipe a sidewalk musician's saxophone and leave a pink packet in its place.

In another scene, he removes the toupee off a man and replaces it with the telltale packet.

In another, he trades a dog for the packet.

Meanwhile, the bumbling Inspector is one step behind, discovering the packets seconds after the Panther has left the scene.

The fast-paced action takes place in the heart-of-the-night in a city constructed of contrasting colors, from the deep, dark tones of red and blue to the prevalent shades of pink.

Characters and buildings are outlined in a luminescent white stroke to have them stand out against the darkened backdrop.

The spot posed the challenge of keeping the style similar to that of last year's commercial while also expanding upon it.

Hornet's visionary directing team JJ&Maithy oversaw the