Troika Design Group Creates New Animal Planet Network Package

Troika Design Group Creates New Animal Planet Network Package
Troika Design Group was selected earlier this year to create a new on-air experience for Animal Planet, a network from Discovery Communications, the leading global real-world media and entertainment company.

Troika handled all aspects of the project, including concept, design and production.

"The goal for Animal Planet was to visually align the network with a style and attitude that would resonate with our viewers and bring to life the amazing connections that humans and animals share with each other and the world," commented Gheri Arnold, VP Creative Director for Animal Planet.

To achieve this, Troika deconstructed the world in which animals and people exist, and found that "Horizons" were consistent horizontal lines found within nature, such as a sun setting over water.

With this framework in mind, the team poured over hours of footage to locate the most compelling material that would bring the "horizon" motif to life.

The new look, which includes promos, menus, bumpers, IDs, show opens and other on-air elements, debuted on Animal Planet June 9th.

"Animal Planet reflects mankind's eternal fascination with the creatures that share our world and Troika's challenge was to keep animals in their natural environments while also putting them front and center in the new brand identity," said Arnold.