The Coke Side of Life: PSYOP's New Mega Spot For Coke

The Coke Side of Life PSYOPs New Mega Spot For Coke
Everyone has heard of "the ghost in the machine." No doubt everyone has also heard of "the Coke in the machine."

But no-one has explored the magical machinations which occur inside a Coke vending machine.

No-one, that is, until now; since PSYOP have boldly lifted the lid on one of the most surreal tales ever told, beyond the imagination of mere non-animated creatures like ourselves.

It takes a happiness factory to understand a happiness factory, and PSYOP are known throughout the world as a place where the banal laws of physics and reason no longer apply.

Once you walk through the door of this Manhattan studio, you are likely to encounter a community of characters who seem to have leaped from the screens from which they create their famous and compelling stories.

So it makes sense that Wieden & Kennedy, Amsterdam and Coke would combine forces with PSYOP to chart unexplored terrain: the world inside the vending machine, which seems to extend off into infinity, and - paradoxically - seems larger than the actual world.

"The agency came to us with the great core idea of an imaginative journey inside a Coke machine, and we ran with it." says Executive Producer Justin Booth-Clibborn, who just might be the kind of producer that Willy Wonka would deploy during a particularly effective rebranding phase.