
The grand architectural experiment that is the Prada Epicenter on Rodeo Drive is exploring its potential as something more than a clothing store.
On Friday, "Waist Down: Skirts by Miuccia Prada," an exhibit of 100 of the Italian designer's skirts, went on display in the 24,000-square-foot technological marvel designed by Rem Koolhaas and Ole Scheeren.
With the addition of the unusual skirt exhibit, the store, built in 2004 as a conceptual merger of art, fashion and commerce, becomes a gallery space where one can ponder: Is a skirt art?
The exhibit, which ranges from Prada's first women's collection in 1988 to the present, was conceived and designed by the think-tank arm of Koolhaas' Office for Metropolitan Architecture to illustrate the ideas and craftsmanship of Prada's skirt designs.
Prada fans might have been happier with a display of purses, which in Prada's hands revolutionized the focus of luxury goods companies, status-conscious consumers and knockoff artists the world over. Skirts, however, were simply more interesting.
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