Creating the Perfect Design Brief

Creating the Perfect Design Brief
Who should "own" or take accountability for a design brief?

Do I need to develop a design brief for every design project?

These are only two of the most frequently asked questions about design briefs (sometimes referred to as a creative brief) that are fully addressed in this highly popular seminar.

A well-crafted design brief can function as a contract, an easy-to-follow road map for the entire design process, and an invaluable tool for securing project approval at the end of the process.

Instructor Peter L. Phillips will share his extensive knowledge of the subject in a highly interactive and entertaining manner.

Attendees will receive a copy of Peter's book, Creating the Perfect Design Brief, the first (and to date only) complete book dealing with design briefs.

The seminar is ideal for corporate and agency design managers, consultants, marketing executives and all other business executives involved in the process of creating design briefs.

September 14-15, 2006, Philadelphia, USA.