Ball-Nogues Design the Frank Gehry Gala for Tiffany & Company

Ball-Nogues Design the Frank Gehry Gala for Tiffany Company
Last fall Tiffany & Company hired Los Angeles architecture, industrial design and fabrication firm Ball-Nogues to create the environment for Frank Gehry's gala party celebrating the launch of Gehry's signature jewelry designs.

Held on a closed portion of Rodeo Drive in Beverly Hills the production featured temporary constructions that filled the street, created spectacle, and honored the materiality of Gehry's early work.

Designers Benjamin Ball and Gaston Nogues developed a new manufacturing process using corrugated cardboard to create voluptuous curved walls, furniture, and bars for the event.

They were inspired by the process and material Gehry employed in his legendary "Easy Edges" furniture of the 1970's.

Ball-Nogues designed and oversaw the construction of walls and furniture that required laminating over 25,000 strips of curved, industrially cut cardboard.

A wall structure, half a block long and curved like the human body, was constructed from 4000 strips of cardboard sandwiched together.

"Peep show" display windows, inspired by Marcel Duchamp's �tant donn�s, punctuated the wall.

Tightly framed views of live nude models, wearing nothing but the Gehry jewelry, served as living "body as landscape" advertisements.

Twenty-four ottomans, no two alike and distributed across the event space, invited 600