Simplify, Amplify: Planet's Approach to Launching Gary Fisher's New

Simplify Amplify Planets Approach to Launching Gary Fishers New
The engineers behind Gary Fisher's new HiFi model fine-tuned the mountain bike's every part: its never before seen G2 Geometry, a first-in-class custom fork offset, an all-new Fisher linkage activated pivot design, and Gary's lightest full-suspension platform.

Then, they turned to Planet Propaganda to explain the complexity of their accomplishments in the time it takes to hold a reader's eye before turning a magazine page.

Planet approached the challenge with its proven philosophy "simplify, then amplify."

Branding the bike's debut, Planet focuses on the edge HiFi gives its riders -- superior handling at all speeds -- then drives home the message with an intriguing comparison to toy slot cars.

"Just about everyone remembers those old electric slot car tracks," explains Planet Propaganda's president Rob Sax.

"Unless you were completely out of control, you could zip around any turn.

That's basically the idea with HiFi."

"Fisher changed the bike's geometry to improve handling at all speeds, especially around slow, tight, twisty turns," Sax continues.

"Gary Fisher introduced his original Genesis Geometry in 1997, which riders came to call the 'Famous Fisher Feel.' Genesis 2, or G2, is its evolution.

It keeps everything that was good about Genesis, and makes it better."