Classic, Personal Style Works Best at H&M This Autumn

Classic Personal Style Works Best at HM This Autumn
The focus this autumn is on a more masculine, classic look.

Suits, cardigans and pea coats are all within the collection, complemented by a range of sweaters, shirts and T-shirts.

For this season's men's campaign we've signed up one of the world's leading footballers, super cool style icon Paolo Maldini, to model H&M's autumn collection and lend it his own classic, personal touch.

"Paolo Maldini has a natural style that is casual yet elegant at the same time.

It's obvious that he's interested in fashion and wants to look well dressed.

His style is based on classic favourites that can be mixed and matched to give a variety of looks.

At the moment it feels right to adopt a minimalist or relaxed approach to fashion design, and Paolo Maldini's style is a good example of this," says H&M's Head of Design Margareta van den Bosch.