ZONA Designs Image Spot for History International

ZONA Designs Image Spot for History International
For History International, the image makers at ZONA Design, Inc. created and produced a :30 image spot that encourages each viewer to "Globalize Yourself"; To explore the lives, the cultures, the various histories that shape the world we share; To try and better understand the world's peoples as what happens elsewhere on our planet profoundly impacts our daily lives here at home.

The spot will begin airing in mid-August.

With more than 200 hours of original programming from around the world, History International provides viewers with an enriching mix of historical documentaries with a global focus, original short features, interviews with historians, and exclusive programs made or acquired in conjunction with its international partners.

To artfully make the network's point, the ZONA creatives transitioned a series of images from diverse cultures - Russian, Tibetan, Peruvian, Aboriginal - and faces of African, Asian, Muslim and Hispanic men and women, one to the other, in the process weaving a global tapestry.

"Each day the world seems to be getting smaller so we created a travelogue that we hoped would help viewers make the connection that, as the History International tagline states, what happens over there indeed matters over here," explained ZONA Creative Director/Designer Zoa Martinez.