Flying Machine Gets Its MOJO on for in Demand's INHD Network

Flying Machine Gets Its MOJO on for in Demands INHD Network
iN Demand, known for being a pioneer in delivering television content via cutting edge technology, recently tapped New York-based Flying Machine to design the extensive brand package for MOJO, a branded block of original prime-time series.

Flying Machine's contributions included design and development of the MOJO Logo, a suite of iconic symbols, as well as a style guide, toolkit and production manual.

The major on-screen elements of the package included, master logo animations, promo block graphics and end pages, nine channel idents, upper and lower thirds, billboards, and a :50 block launch promo which was used as a teaser on the MOJO website leading up the launch.

The team also created an open for a sub-block titled "After Midnight."

MOJO currently airs every Wednesday and Sunday evening.

"Upon my arrival as creative director at iNDemand, I was forced to hit the ground running with the launch of the MOJO brand on iNHD already in progress," explains Paul Iannacchino.

"The logo for MOJO was in development before my tenure at the company began, but had not netted any satisfactory results.