Impossible Designs New National Geographic Channel Promo

Impossible Designs New National Geographic Channel Promo
Training dogs can be difficult.

But even tougher is training their owners!

This is the focus of the new season of the Emmy-nominated National Geographic Channel show, "Dog Whisperer," featuring animal behaviorist Cesar Milan.

As one of its premiere franchises, National Geographic needed to create a promo package that would highlight its "Dog Whisperer Week," which aired from July 30th - August 4th with special emphasis on three all-new premiere episodes.

To accomplish this task, they commissioned award-winning creative digital studio !mpossible Pictures, which had worked on the campaign for the last season of "Dog Whisperer" as well as launching this latest season.

"We chose !mpossible Pictures because they were familiar with the National Geographic Channel brand and the tonality of the show," says Sean McLaughlin, National Geographic Writer/Producer.

"We knew they were a perfect match for this project since they already understood our perspective on the show."

"The client wanted to maintain continuity from the initial promo campaign we had done for them last year, which was a sort of villain versus hero theme," explains Joel Pilger, !mpossible Pictures President/Director.

"But this time, we were given extra latitude to pursue more ambitious, more 'outside the box,' ideas for what has become an extremely