Planet Propaganda Celebrates Evolution with FISH 3.0

Planet Propaganda Celebrates Evolution with FISH 30
Planet Propaganda has designed the third edition of FISH celebrating Gary Fisher mountain bikes' rich heritage and product evolution.

A Fisher family crest on a crimson cover boldly greets bike dealers and their customers.

The 52-page publication opens with tales from the creator himself, Gary Fisher, "the first and last name in mountain biking."

Photo essays and articles include a profile of the International Mountain Biking Association and its trails, a hands-on snapshot of Greg Watts' 3D talents, a visual chronology leading to the new G2 Geometry, followed by product spreads, technical features and details.

With its inspirational representation of the mountain biking lifestyle, FISH 3.0 is one part of an entertaining, educational annual collection of printed materials, interactive training tools, videos, films, online and in-store graphics that Planet has developed for Gary Fisher's 2007 bike line.

This autumn's launch marks their fifth sales season together.

Among the season's hottest items is the new HiFi model with G2 Geometry.

"Gary Fisher introduced his original Genesis Geometry in 1997, which riders came to call the 'Famous Fisher Feel.' Genesis 2, or G2, is its evolution," says Planet Propaganda's president Rob Sax.

"Fisher changed the bike's geometry to improve handling at all speeds,