Yell Launches First Integrated Through-the-line Campaign

Yell Launches First Integrated Through-the-line Campaign
Yell.com has launched a multi-million pound campaign in partnership with AKQA.

The local search engine awarded AKQA the business in May, giving it responsibility for digital, outdoor, TV sponsorship and cinema advertising.

"Local knowledge" is the core theme of the six-month campaign introducing Yell's new strapline "Results for real life".

The new campaign emphasizes Yell's product benefits through real-life scenarios showing a useful advantage to locals and visitors alike.

The campaign incorporates location-based digital outdoor concepts, online ads, posters, TV sponsorship and cinema.