Trollb�ck + Company Redesigns CBS

Trollbck Company Redesigns CBS
Emmy-Winning creative studio Trollb�ck + Company announced today the completion of a new image campaign for broadcast network CBS.

In a move to build on its reputation, the most watched network in America turned to Trollb�ck to create the campaign.

"The network wanted a strong design and branding company that could figure out the relationship between the CBS brand and its successful shows," said Jakob Trollb�ck, Creative Director and Founder of Trollb�ck + Company.

"It was our task to understand the smartest way to position them while simultaneously building the equity of CBS."

Impressed with Trollb�ck's portfolio of work for television, CBS initially came to the studio to discuss an image piece.

CBS ultimately awarded Trollb�ck with a highly-coveted re-brand project that allowed Trollb�ck to change a piece of media history in the process.

Creating an image package in both standard and high definition for CBS, the campaign consists of a montage of great moments from the network's programs along with bold interstitials that spring onto the screen as well as a design tweak to the familiar CBS eye.

Trollb�ck + Company's goal was to give the network a new appearance while drawing a parallel between the CBS brand and its programming.