Troika Design Group Creates ID for NBC Sunday Night Football

Troika Design Group Creates ID for NBC Sunday Night Football
Troika Design Group is helping usher in a new American tradition "NBC Sunday Night Football," which marks a historical shift in sports programming as the National Football League's (NFL) broadcast showcase moves to Sunday nights on NBC.

NBC Sports tapped Troika Design Group to develop the overarching branding and design language for NBC's coverage of the NFL on Sunday nights.

The evening consists of two shows: "Football Night in America," the studio show hosted by Bob Costas, and "NBC Sunday Night Football" game coverage featuring sports legends Al Michaels and John Madden.

The line-up premiered on September 10th.

"We're thrilled to be part of this all-star team," said Mark Bohman, Partner and Executive Creative Director at Troika.

"This is a huge initiative and collaboration with the internal creative department at NBC Sports.

It has been a great challenge quarterbacking the identity and visuals for this important project.

'NBC Sunday Night Football' reaches a massive audience every week across the nation, so having the opportunity to brand this iconic slice of American culture was a fantastic experience."