The International Design Alliance Appoints Peter Zec as New Lead Chair

The International Design Alliance Appoints Peter Zec as New Lead Chair
The Executive Boards of the two international umbrella organisations of design Icsid (umbrella organisation of industrial designers) and Icograda (umbrella organisation of graphic designers) have just announced the appointment of Prof. Dr. Peter Zec as new Lead Chair of the joint international design alliance IDA.

Thus Zec, President of Icsid, head of the Design Zentrum Nordrhein Westfalen, and initiator of the renowned red dot design award, will hold the highest office in the design community in future.

The IDA is a strategic association which has been created by the two international umbrella organisations Icsid and Icograda in 2005 in order to realise joint initiatives and to strengthen the role of the design associations as influential NGOs (non-government organisations), which are consulted as advisers by international organisations such as the UNO and UNESCO in all design-related areas.

Zec: "I regard this kind of lobbying work which goes beyond our own projects as very important, because design is not just a nice extra, which can beautify our lives and make companies more successful.

Design can also play a significant role in development work.