Future Design Days: The Sixth International Design Festival And Conference

Future Design Days The Sixth International Design Festival And Conference
The year 2001 saw the first FutureDesignDays ever.

Now it's established as an annual design event in Sweden.

FutureDesignDays, which in itself mirrors our way of seeing design, is a process that is intended to capture complicated contexts - and present them in a form that is both understandable and inspiring.

The key words - Visions, Action and Interaction - explain what we mean: acting together to bring our visions a step closer to reality.

As the designer Carl Malmsten said, "The main thing is to be gripped by life".

And it is there that the design process starts and ends.

Thinking in terms of people's needs, what life itself demands from these things.

And by going through that process, being present as a person.

To be gripped by the possibilities that can be brought to fruition through the design process.

If we think in this way, we end up a long way from the posh shop street.

Instead, we come closer to a view of those things about us that have to do with business ideas, the drive, in fact, to run a business or a brand.