Flickerlab Helps Kick Big Tobacco in the Pants

Flickerlab Helps Kick Big Tobacco in the Pants
To assist The American Legacy Foundation in its mission to build a world where young people reject tobacco and anyone can quit, FlickerLab, created an animated spokes-leaf, star of two :45 spots, "American Leaf" and "Be My Friend," which began airing nationally on Comedy Central, September 9th .

Led by Founder/Creative Director Harold Moss, the New York-based development, design and animation studio developed a faux "tobacco industry mascot," in the animation style of a 50's commercial.

"The spokes-leaf's voice is ragged - he's smoked too many cigarettes - and he is jaded, worn out and used up by a lifetime of pumping for big tobacco," explained Moss.

"This job had it all - great clients at Comedy Central and The American Legacy foundation, fun scripts, and best of all, the aim of the spots was to give the tobacco industry a nice kick in the pants.

I lost my dad and an aunt to smoking, and have wrestled with quitting myself since I was a kid, so that was a kick I helped land with real satisfaction.

We do all sorts of commercial work at FlickerLab and always have fun with it.

But being able to make spots that use our humor and animation chops to have an impact, well that speaks to the whole reason FlickerLab came about in the first place.

We were grateful for the chance to work on the campaign."