Changing a Logo & Making It Right: Ten Reasons for Corporate Brand Identity Evolution

Changing a Logo Making It Right Ten Reasons for Corporate Brand Identity Evolution
Changing a logo requires a tremendous investment in time, money and emotion.

In the flood of media & analyst coverage surrounding a launch, it also provides opportunity to signal change and send strategic messages to the world.

With that in mind, it's crucial that a logo change happen for the right reason: whether it be a shift in business focus, a merger or divestiture, acknowledgment of a cultural change or other.

Without a solid strategic foundation for the new logo, that flood of media and analyst coverage, not to mention employee scrutiny may drown you.

Here are the top ten reasons to change a logo.