Designing Demand: Design Council Unveils Pioneering Business Support Programme

Designing Demand Design Council Unveils Pioneering Business Support Programme
The Design Council today unveiled the name and brand of its new national design support programme for business to members of the design community.

The launch took place at a breakfast reception hosted by Sir George Cox, Chairman of the Design Council, and attended by representatives from some of the UK's top design agencies.

Called Designing Demand, the programme helps businesses realise the potential of design to drive competitiveness and improve performance.

Sir George said: "One of the recommendations in my review for the Government last year was to accelerate the roll-out of the Designing Demand programme.

It's already been tried and tested by more than 600 companies - many of them first-time users of design - with some powerful results.

Now up to 6,500 firms will be able to take full advantage of what design can do.

But the intention is not to give them a one-off boost; it is to convert them to being continuous users of design."

The Design Council has built up a solid body of evidence proving that design is a key driver of business growth and competitiveness which has the power to transform business strategy, decision-making and practice at every level.