Blacksheep Create Dynamic New Shopfront for Hugh Grover Associates

Blacksheep Create Dynamic New Shopfront for Hugh Grover Associates
Blacksheep have created a dynamically-differen t shopfront treatment for independent estate agent Hugh Grover Associates at their Upper Street outlet in Islington, north London.

For the five-figure project, Blacksheep were initially briefed by their client, Hugh Grover Associates MD Hugh Grover, to make the company's shopfront and fascia into a more dynamic interface for passing pedestrians and potential customers.

As a long standing independent in the area, Hugh Grover Associates also wished to underline its uniqueness, sophistication and differentiation from other run of the mill, hard-sell estate agent chains.

Blacksheep sought to balance the traditional elements of the shopfront (according the store's Conservation Area guidelines), such as the existing Victorian shop surround, with an ultra-modern intervention in terms of the shopfront and display area, maximising natural light and using lighting, glass and mirrored materials to create an intriguing and ever-changing display.

The new shopfront features a bespoke, mirrored 'jewellery box' display system coupled with a creative lighting system, allowing for great flexibility in terms of presentation.

The whole shopfront really comes to life at night, giving the proferred properties a strong, 24-hour sales life.