Trollb�ck + Company Gets If'fy with It

Trollbck Company Gets Iffy with It
A new nationwide campaign for MetLife sees the word IF take center stage.

The spots use this simple two-letter word, also found within the MetLife brand name, as a vehicle to highlight all the uncertainties of life.

Through a series of animated sequences, the viewer is taken on a narrative journey illustrating how MetLife has the "Guarantees for the Ifs in life."

Earlier this year in June, Trollb�ck + Company created a spot for MetLife featuring animated variations on the word "if."

The new "If" campaign began airing late September.