Heavenspot Creates Commercial Spot for American Racing

Heavenspot Creates Commercial Spot for American Racing
Heavenspot, a full service interactive agency located in Hollywood, California, has recently completed a 30 second commercial spot for the 50th Anniversary of American Racing.

Contracted by Blue C. Communications, a traditional advertising agency located in Newport Beach, Heavenspot and Blue C. collaborated efforts to create an engaging and modern spot that would increase sales for the product line.

The spot includes cutting edge 3D animation, original photography, compelling sound design and progressive use of independent motion.

American Racing is the mastermind behind popular wheel brands such as ATX, DUB TIS, Motegi and more.

At the forefront of the car and lifestyle market, American Racing has always been a signature for car modification enthusiasts.

"Motivated by the companies recent re-brand, American Racing wanted to create a spot that truly portrayed the lifestyle behind their consumer," says Seth Silver, Executive Producer of Heavenspot.

American Racing is revealing their new brand identity at "The Sema Show" 2006, the worlds largest car show.

This commercial spot will be part of AR's re-branding campaign and will be showcased at the convention and television broadcasting channels throughout the United States.