Most Effective Automotive Websites of 2006: Luxury Institute Survey

Most Effective Automotive Websites of 2006 Luxury Institute Survey
Which luxury automobile brands have websites that wealthy consumers find most effective?

To answer that question, the Luxury Institute, an independent research firm, has launched its 2006 Luxury Website Effectiveness Index (LWEI) survey for the luxury automobile category.

The LWEI incorporates four components of a luxury website's effectiveness: usefulness of content, ease of navigation, overall look and feel, and trust with personal information.

In addition to these components, the survey measures the impact of the website on three critical "outcome" measures: exceeding visitor's expectations, willingness to recommend the site to people they care about, and improvements in the overall opinion of the brand as a result of the website experience.

Qualitatively, the research captures consumer feedback on how the website could be improved from those who found the site failed to meet their expectations, and reasons consumers say their expectations were exceeded.

Twelve leading brands' websites were rated including: Acura, Audi, BMW, Cadillac, Infiniti, Jaguar, Land Rover, Lexus, Lincoln, Mercedes, Porsche and Volvo.

Although BMW, Lexus and Mercedes were the three most visited websites by wealthy consumers, Lincoln's website is clearly the winner in the 2006 LWEI.