Absolut Lomo Invites Consumers to Display Photos

ends Feb 28, 2007
Absolut Lomo Invites Consumers to Display Photos
Absolutlomo takes center-stage in the ABSOLUT LOMO campaign; visitors are invited to a Gallery featuring ABSOLUT LOMO art.

For the first time ever in ABSOLUT history, people are encouraged to participate with own photos in the project.

The pictures will be hand-fitted to the Gallery wall and featured in the exhibition.

Photographers are welcome to send in photos until February 28, 2007.

This is the outcome of a unique collaboration between ABSOLUT and The Lomographic Society.

The ABSOLUT LOMO print advertising displays how six dedicated artists have interpreted the ABSOLUT VODKA brand and their artwork - through a Lomo camera lens.

On the website, consumers - above 21 years old - will receive the same brief as the previously featured photographers.

The brief is straight to the point: "To shoot one or a series of images capturing your vision of ABSOLUT.