Nike Pop-Up Store: Designed by Eight Inc.

Nike Pop-Up Store Designed by Eight Inc
Nike opened the doors to a 7,500 square foot popup retail store promoting the limited edition Zoom LeBron IV NYC, the latest introduction in this dynamic product line, at 460 Boome Street in the trendy SoHo shopping district in Manhattan.

The launch strategy capitalized on the fact that James' team, the Cleveland Cavaliers, would play the NY Knicks the same week the shoe launched.

Only 250 existing pairs were available for sale at the exclusive location.

The environment, created by design firm Eight Inc., focused on creating an emotional tie to the Nike brand through a biopic journey through LeBron James' life.

The narrative of the retail experience relied on a careful layering of themes relating to different periods of James' life.

The exhibit was made based on an "off-the-floor" concept that reinforced the ephemeral nature of the store and promoted a retrospective meandering through the exhibit.

The entrance was conceived to transition the visitor from the world outside to the athletic world of LeBron James.