Mpdclick Launches Rival to WGSN News Portal

Mpdclick Launches Rival to WGSN News Portal
New Online trend service mpdclick launches a rival to the popular WGSN news portal.

mpdclick is focused on kids teen and youth fashion and is already becoming an essential tool for design led retailers and brands.

The service is offering a free 3 day trial to industry professionals.

Jo Everett, buying consultant to UK high fashion chain New Look and formerly Head of Kidswear at Tesco UK, says: "A subscription to mpdclick is like having your own market research department on call 24 hours a day.

Just click and you have access to 1000s of reports compiled using photographs, colour and trend information that's collected from all the major trade fairs, runway shows, style events and retail hot spots worldwide"

"These days, with new ranges coming in to store every 6 weeks designers, retailers and buyers do not have time to do extensive research themselves - they need essential information in an easy to understand format, which is updated on a daily basis"

Fiona Jenvey, founder and owner of Mudpie Design and mpdclick says: "Not many trend agencies take kids, teen and youth wear seriously.

Often the trends are portrayed as being dumbed down runway with little consideration.

Young fashion should be right on trend, not just an afterthought".