Buck Gets Retro with TV Land IDs

Buck Gets Retro with TV Land IDs
Creating a series of nostalgic, yet viscerally contemporary spots, Buck, the design-driven creative company specializing in animation, visual effects and live action, recently designed four IDs for TV Land, the popular network that provides classic television to discriminating viewers.

Together, the four short station IDs manage to pay respectful homage to the last four decades of creative designs through 3D animation techniques that are distinctively cutting-edge.

The result is an irresistible blend of reminiscence and modern design.

"TV Land has done a lot of research into their target demographic," explains Orion Tait, Creative Director and Principal at BUCK.

"The results gave them a much more specific sense of their audiences, who tend to be very modern and media savvy, yet appreciate the old television shows in a wistful way.

We wanted to make nostalgia fun and cool, but without pandering in any way.

It was a balancing act, but TV Land showed a lot of confidence in us."

In "TeeVeeLand," the most complex and engaging of the IDs, viewers are taken on a colorfully psychedelic, completely 3D thrill ride involving a bevy of imaginative, yet oddly familiar, characters.