Herbst LaZar Bell Receives Two Good Design Awards

Herbst LaZar Bell Receives Two Good Design Awards
Herbst LaZar Bell, the internationally recognized product design and development firm, announced recently that it has won two 2006 Good Design Awards, presented by the Chicago Athenaeum Museum of Architecture and Design.

This year, the following products have received the Good Design distinction: Wilson W Line Women's Tennis Racquets and The First Years Breastflow Infant Feeding System.

"This is great recognition for two products that connect with their respective audiences at emotional levels," stated Mark Dziersk, Senior Vice President of Design and Marketing for HLB.

"Although excelling at sports and feeding a baby could not be farther apart as far as activities, our 'Meaningful Design' process has resulted in two products that create desire and promise to be big business successes for both Wilson and The First Years."

W Line is the first comprehensive collection of tennis racquets designed for the specific performance needs of women.

It provides greater comfort and performance over untailored competitive products, and gives women the ability to express their individual style by providing a sophisticated range of cosmetic treatments - specific enough to resonate at a personal level for each player, yet universal enough to match up to diverse personalities on the court.