Flickerlab's Animated Line Drawings Brand Frangelico Liquor

Flickerlabs Animated Line Drawings Brand Frangelico Liquor
FlickerLab, the New York-based design and animation studio, has created a pair of humorous, elegantly line-drawn, animated commercials for Frangelico, the distinctive premium hazelnut liqueur, and its distributor Osborne.

Conceived by agency TBWAMadrid, the two branding spots, the :30 "Comida empresa" and the :10 "Con Frangelico, nunca se sabe" will begin airing throughout Spain, on television and on the Internet, in mid-December.

The agency concept was beautiful and simple.

The unique monk shaped packaging of Frangelico Liquor reflects its intriguing monastic legend and authentic 300-year old recipe.

The bottle sports a cord around its middle which comes to life to write the story of a new employee who goes out to a company dinner, falls in love, and dances the night away with a beautiful women who, it turns out, is his boss.

The story is drawn with one continuous, moving line - a cord that has neither a beginning nor an end.

"To achieve the effect we were after we decided to give the spots a handcrafted flair.

We planned very carefully which, of course, is one of the great reasons to work with FlickerLab," explained director Joel Marsden of BUS Animation (Madrid), which represents FlickerLab for commercial work in Spain and is a division of the commercial production company BUS.